Marketing Strategy & Analytics
Know exactly where the next dollar of growth comes from.
- Customer lifetime value & house-file analytics
- Segmentation & contact-strategy optimization
- KPI systems, dashboards & planning process design
- Fractional CMO / marketing leadership retainers
360° Marketing Performance Review
Fixed fee • 2–4 weeks • ends with a prioritized roadmap
Who this is for: Merchants who suspect money is being left in the house file — or spent in the wrong channel — and owners who need senior marketing leadership without a full-time hire.
E-Commerce & Digital Marketing
Found by customers — and by the AI engines they now ask.
- Shopify & Klaviyo selection and implementation leadership
- Email & retention program buildout
- Paid search strategy (Google, Bing)
- SEO plus answer-engine optimization (AEO)
E-Commerce Audit & Growth Roadmap
Fixed fee • 2–4 weeks • ends with a prioritized roadmap
Who this is for: Brands replatforming, underperforming online, or invisible to the AI engines their customers now ask.
Catalog & Direct Mail
Mail works again — when someone who has planned 40 million catalogs plans yours.
- Catalog program launch for e-commerce brands
- Circulation planning, forecasting & diagnostics
- Catalog square-inch analysis & creative review
- List, co-op database & data-hygiene strategy
Circulation Audit
Fixed fee • 2–4 weeks • ends with a prioritized roadmap
Who this is for: E-commerce brands adding mail for the first time, and catalogers whose circulation economics have drifted.
Marketing Technology & Data
Buyer-side experience: requirements, RFQ, selection, implementation leadership.
- Customer data strategy & marketing database design
- ERP / business-system replacement advisory
- Analytics implementation: attribution, reporting, decisions
- Vendor & integrator selection you can trust
MarTech & Systems Assessment
Fixed fee • 2–4 weeks • ends with a prioritized roadmap
Who this is for: Companies outgrowing decades-old systems, or drowning in data that does not connect.
Business Turnaround & Recovery
Rapid analysis, decisive action, measurable recovery.
- 5-Day Assessment with Topline Report
- “Roadmap to Success” turnaround planning
- Investor services: due diligence for PE & lenders
- Specialty partners engaged as each case requires
5-Day Business Assessment
Fixed fee • 2–4 weeks • ends with a prioritized roadmap
Who this is for: Owners, boards, lenders, and investors of direct-to-consumer businesses in decline.
How engagements work
LAND
Fixed-fee entry engagement (2–4 weeks)
360° Review, E-Commerce Audit, Circulation Audit, or 5-Day Assessment. Every audit ends with a prioritized, costed roadmap.
EXPAND
Project implementation
Catalog launch, replatforming leadership, analytics buildout, turnaround plan execution — scoped from the roadmap you already own.
RETAIN
Ongoing advisory
Fractional CMO or advisory retainer with quarterly performance reviews. Senior counsel on call, without the full-time hire.