Pinned Post AI Strategy
The $2.4 Million Blind Spot
What four decades of new-technology waves teach independent merchants about getting AI right...
Gary Q. Smith6 min read
Your Attribution Report Is Taking Credit for Sales You’d Have Made Anyway
The scientific method made direct marketing the most accountable discipline in the building. Attribution dashboards quietly let it slip...
8 min readThe Re-Platforming Payoff
Seven modules on how to survive the project. This one is about what you get for it...
10 min readYour Next Customer Won’t Have Eyes
Agentic commerce arrived as a discovery channel, not a checkout. What to fix in your product data before the machines decide you don’t exist...
7 min readAll Posts
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Re-Platforming Is a Systems Project, Not a Web Design Project Featured Post · E-Commerce · 7 min read -
Your B2B Buyer Is Not a Consumer With a Bigger Cart E-Commerce · 9 min read -
The Open-Source Paradox: Hidden Maintenance and DevOps Costs E-Commerce · 7 min read -
Middleware — The Key to Effective Integration and Project ROI E-Commerce · 7 min read -
Your Redirect Map Is Worth More Than Your Theme E-Commerce · 7 min read