Outcomes with the owner's money on the line. Named engagements below are published with permission; additional work is described by category on request.
Marketing Director, 2010–2025
Fifteen years modernizing marketing at a 100-year-old manufacturer: multi-channel transition from print and trade shows to email, paid search, and organic; catalog square-inch analysis and circulation redesign to fill factory capacity; and Shopify + Klaviyo selection and implementation.
20%+ e-commerce growth • 12% new-customer growth • 50% of new customers ordering online
IT Project Leader, 2010–2025
Directed the complete replacement of 40-year-old business systems as lead ERP architect — authored the full ERP requirements specification covering CRM, order processing, inventory, purchasing, and web integration, the buyer-side blueprint now offered as the MarTech & Systems Assessment.
Custom integrated ERP live across order processing, product configuration, manufacturing planning & shipping
SVP Marketing
Replaced four aging web platforms and rebuilt e-marketing across The Paragon, Bits & Pieces, National Wildlife, and Winterthur Direct.
Web channel grew to 44% of $125M in sales
Director of Marketing & IT Project Manager
Responsible for building a new apparel brand from scratch. Developed marketing strategy to reach a new market segment, implemented the first web site at Blair, and led the implementation of a new IT platform, which was later used by the entire $500M company.
$16M business and 350,000 buyers in four years
Director of Marketing
Brought statistical modeling in-house; rebuilt the prospecting database and selection analytics for 40M+ annual catalogs.
15%+ catalog profitability improvement in year one • 16% response-rate lift
GQS Direct, 2008–present
Marketing database audits, LTV models, circulation plans, e-commerce evaluations, and turnaround assessments for catalog and e-commerce brands including Design Toscano, Gardens Alive, JH Breakell, Paul Fredrick Menstyle, and The Big Popper.
15+ brands served