The Catalog Comeback: Acquisition Economics When Clicks Cost Too Much
Coming soon
Why e-commerce brands are adding mail, what a catalog test actually costs, and the three numbers that decide whether circulation scales.
Replatforming Without Regret: Lessons From the Buyer's Side of a Shopify + Klaviyo Implementation
Coming soon
What the case studies don't tell you: requirements discipline, integrator selection, data migration traps, and the first 90 days after cutover.
Customer Lifetime Value in the AI Era
Coming soon
LTV is forty years old and newly essential: how first-party data, retention flows, and answer-engine visibility change the math.