# About
Name: GQS Direct,LLC
URL: https://gqsdirect.com/blog

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# Blog Posts
Each link below is the raw markdown version of a post. The full content of every post is also available in a single file: https://gqsdirect.com/blog/llms-full.txt

- [Your Attribution Report Is Taking Credit for Sales You’d Have Made Anyway](https://gqsdirect.com/blog/attribution-vs-incrementality-holdout-testing.md): Attribution divides up the credit; it doesn’t prove cause. How holdout groups and honest A/B tests show which sales your marketing actually created.
- [Your B2B Buyer Is Not a Consumer With a Bigger Cart
](https://gqsdirect.com/blog/b2b-ecommerce-platform-decision.md): Business buyers need company accounts, negotiated pricing, approvals and POs. Shopify, Adobe Commerce and OroCommerce on capability and TCO.
- [The Re-Platforming Payoff
](https://gqsdirect.com/blog/replatforming-payoff.md): Three months after launch the board asks what you got for the money. The customer record, the capacity freed, the flows that replaced blasts.
- [Your Next Customer Won’t Have Eyes
](https://gqsdirect.com/blog/agentic-commerce-machine-readable-catalog.md): Agentic commerce arrived as a discovery channel, not a checkout. Machine-readable product data is where the money is. What to fix first.
- [The Open-Source Paradox: Hidden Maintenance and DevOps Costs
](https://gqsdirect.com/blog/open-source-paradox-three-year-tco.md): The license is free; the software never is. Hosting, DevOps, security and upgrades put self-hosting at three to ten times the cost of SaaS.
- [Middleware — The Key to Effective Integration and Project ROI
](https://gqsdirect.com/blog/middleware-integration-project-roi.md): Point-to-point integrations break silently and cost you orders. How to choose middleware for your ERP and storefront, with an RFP scorecard.
- [Your Redirect Map Is Worth More Than Your Theme
](https://gqsdirect.com/blog/redirect-map-seo-preservation-migration.md): A re-platform can give back the organic traffic you spent a decade earning. How to price the risk, build the redirect map, and protect schema for AI search.
- [Re-Platforming Is a Systems Project, Not a Web Design Project
](https://gqsdirect.com/blog/replatforming-is-a-systems-project.md): The storefront is 30% of a re-platform. Data migration, integrations and SEO preservation are what sink launches — and what to budget for.
- [The $2.4 Million Blind Spot](https://gqsdirect.com/blog/ai-readiness-24-million-blind-spot.md): Seven in ten AI projects never make it past the pilot, at an average loss of $2.4 million. Four lessons from four decades of technology waves on data readiness, talent, budget and starting small.
- [About Atrium](https://gqsdirect.com/blog/about.md): Atrium is an inn at the head of the valley, built against the cliff in 1908 and run by the same family since. Eleven rooms, one kitchen, a stove in the lounge, ..